EFFECTIVE DATE: March 20, 2013
This policy describes the personal information we collect on www.panerabread.com
and any other authorized sites, services and tools where this policy appears (collectively, this “Site”), how we use it, and when we share it with third parties. Other Program Terms provide additional information about information collected related to that Program(s) and how it is used in connection with the applicable Program. This policy applies only to personal information collected via this Site, and unless otherwise specifically described herein or in any Program Terms, does not apply to personal information collected offline (including but not limited to information you may provide over the phone, via fax, or when visiting a Panera Bread bakery-cafe or any other website of Panera Bread or on third party sites (see Links to Other Sites section below). Please note that not all of the features/functionality described are available on or through each portion of the Site.
. Be sure to check this page periodically for updates, as your continued use of this Site and/or participation in any Program signifies your acceptance of any changed terms. Information Collected and How It Is Used
Additionally, information is collected when you participate in certain Programs available on or through this Site. Please see each applicable Program’s Program Terms for more details about information collected and how it is used.
The information collected may be combined with other information and may be used and disclosed in a number of ways by us (directly and/or through the activities of franchisees and/or supplier(s)), to help us better understand and serve our customers, including without limitation as described below.
- To provide you with, or otherwise respond to your requests for, information and/or services, including but not limited to e-newsletters, access to our webcasts concerning quarterly earnings, marketing programs, identifying a Panera Bread bakery-cafe location and letting you know if you qualify for an Operation Donation program.
- To administer Programs and services, including without limitation providing you with services and Program benefits, features and related communications, to verify your participation in the Program or service, to process orders placed and applicable payments, to track submissions, to make your historical ordering information available to you for your future ordering purposes. Note that third party information you provide (for example, your friend in a forward-to-a-friend program) may be maintained in connection with your submission.
- To provide you with information about new products or services, events in our bakery-cafes, events that Panera or its franchisee’s sponsors, including but not limited to contests, sweepstakes and surveys, and other special offers and marketing programs, which may include information about our affiliated company(ies), franchisees and/or other programs with which any of us or them are involved.
- To enhance our customers' and Site users’ experiences in our bakery-cafes, on this Site or in a Program.
- To provide Site and Program functionality.
- To analyze customer and Site user behaviors and trends.
- To conduct research and analysis and to otherwise measure the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs. This analysis may include combining personal data drawn from online and offline sources.
- To enable and enhance the sales efforts of Panera and/or its franchisees, by phone, email and/or other methods.
- In connection with certain submissions by you as described in the Statement.
- To coordinate Program activities and communications with other marketing programs conducted by us and/or franchisees.
- To process your online job application and related information.
- To learn more about potential investors in our company, and to allow you to ask questions and receive responses during our webcasts for investors.
We do not sell or rent to third parties any of the personal information that you provide to us through this Site, or authorize any of our suppliers to sell or rent any such personal information. We require that our suppliers agree to maintain the confidentiality of the personal information provided to them. We do not authorize third parties unaffiliated with Panera Bread to make independent use of your information for their own purposes, such as for direct marketing. However, aggregated information about users of this Site, customers participating in surveys, registering for e-newsletters or otherwise providing information to Panera (directly and/or through a franchisee and/or supplier) may be combined and utilized by Panera, franchisees and/or suppliers in connection with research, benchmarking and other like uses. Additionally, we may share your information with our affiliates, franchisees, lenders, investors and/or third party providers. In addition to the uses described above, we share information with these third parties primarily to respond to your specific request or to obtain their service and/or advice on how to improve our business. Your personal information may be transferred to and within the United States, and certain of your personal information may be transferred to other countries. Please also see Security of Your Personal Information below.
Information and forms available on the Franchise Information section of this Site are applicable only to prospective franchisees in the United States. If you would like to inquire about becoming a franchisee outside of the United States, please contact our Franchise Development department.
All information submitted to Panera Bread on our franchise inquiry form
is used only to assist in the screening of potential franchisees and will be kept confidential.
On the franchise inquiry form, we will collect your name, address, email address, other contact information, and certain financial information and qualifications information that you must enter on the form. By submitting this information, you agree that Panera Bread may retain and use the information to respond to your inquiry and to help us improve our franchise marketing efforts. Information on your online form will become part of any application for a Panera Bread franchise that you might later submit. We may disclose your personal information to our business units, agents, affiliates and to other third parties as part of our consideration of any subsequent franchise application. We do not authorize unaffiliated third parties to use your personal information for any purpose other than consideration of your application. Contests/Sweepstakes
On occasion, Panera Bread may conduct or sponsor contests/sweepstakes with the opportunity to win prizes. Each contest/sweepstakes has its own terms and conditions ("Official Contest/Sweepstakes Rules"). As part of entering a contest or sweepstakes on-line through this Site or through a third party provider site, certain personally identifiable information (including but not limited to name, address, phone number, etc.) may be required. This information will be used as described in the applicable Official Contest/Sweepstakes Rules. Surveys
or see the For More Information section below.Press Information
If you are a member of the press, Panera Bread will collect your name and contact information in order to respond to your inquiry
submitted on our Press Room web page. We may store your personal information and inquiries for future reference. Scheduling of Events at Panera Bread bakery-cafes
This Site may allow you to schedule certain events in certain Panera Bread bakery-cafes. Please note that this feature is a test, and only limited number of bakery-cafes in a limited number of markets are participating in this test. The information you submit with your request to schedule the requested event will be used to send emails confirming the event, if possible, and to create any described supporting materials. Site Usage and Targeted Marketing Information
Like most web sites, this Site gathers traffic patterns, site usage information and other data in order to evaluate our visitors' preferences and the effectiveness of this Site. This usage data does not identify you individually and, except related to any particular Program you choose to participate in, we do not associate it with other personal information (see individual Program Terms for more details on how this information is used). Except as described below or when used in connection with any particular Program, this usage data is used in aggregated form. We may share anonymous, aggregated statistics about visitors to this Site with others outside our Company, and we may allow third-parties to collect and aggregate data through this Site and/or supplier sites accessible from or through this Site.
We do not knowingly collect any personally identifiable information from children under the age of thirteen. This Site is directed to adults at least eighteen years old. Certain areas of this Site (for example, www.MyPanera.com
) are available to persons at least thirteen years old. When a user uses this Site or discloses personal information on this Site, the user is representing to us that he or she is the appropriate age for the portion of this Site, or if he or she is under the referenced age, that he or she is using this Site with the involvement of a parent or guardian. If a child under thirteen provided this Site with personally identifiable information, we ask that a parent or guardian contact us at http://www.panerabread.com/about/contact
, and we will promptly delete the child's information from our records.Security of Your Personal Information
Panera Bread operates secure data networks protected by industry standard firewall and password protected systems, and maintains physical, electronic and procedural safeguards to guard the integrity and privacy of these servers and of your personal information. We also require that the suppliers providing services supporting this Site use similar safeguards. Although we can't guarantee that there will never be a security problem, we and our suppliers that have access to your information take commercially reasonable steps to guard against the loss, misuse or alteration of the personal information we collect on this Site.Transfer of Assets or Business
In the event of a transfer or sale of some or all of our business or assets, Panera Bread may disclose your personal information to those involved in such a transfer or sale of business or assets. Changing Your Information
Changing Your Information Moved? Changed email addresses? If you need to update, verify or delete your personal information related to a particular Program or service, please edit your account in the area provided, if available as part of a Program, contact us at http://www.panerabread.com/about/contact
(please include the name of the program or service in the subject line), or contact us at Customer Resource Group, Panera Bread, 3630 S. Geyer Road St. Louis, MO 63127. Note that not all fields are able to be changed. If you need to update or verify your personal information related to a job application, or wish to remove yourself from future consideration for other career opportunities, please go to the Careers section of this Site, and use your user name and password to update or verify your personal information or to indicate that you no longer want to receive emails regarding other career opportunities. Please, note, however, that changes made either in an account area or by contacting us directly will not remove your personal information from specific uses for which it was previously provided. This information will be updated as soon as reasonably possible, subject to retention for dispute resolution, troubleshooting and other valid legal or business reasons. Please note that your historical usage information may remain in our records.
Although this Site may open a new browser window when you click on a link to a third party's site, we do not guarantee that you will receive this alert when you leave this Site. It is your responsibility to determine when you have left this Site. California Privacy Rights
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Panera Bread who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at http://www.panerabread.com/about/contact
or write us at: Customer Service, Panera Bread, 3630 S. Geyer Road St. Louis, MO 63127. Miscellaneous
For More Information
- Email submissions over the Internet may not be secure. Please consider this fact before emailing any personal or confidential information.
or writing to us at 3630 S. Geyer Road St. Louis, MO 63127
© 2009-2013 Panera Bread. All Rights Reserved.